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Roger vs HomeAdvisor
HomeAdvisor, part of Angi, sells shared leads to pros. Roger sends one job to one pro, and the pro pays only when the job closes.
| Topic | Roger | HomeAdvisor |
|---|---|---|
| Who hears about your job | Roger:One pro, picked by Roger. Nobody else gets your details. | HomeAdvisor:A shared lead: the same request goes to several pros who compete for it. |
| How pros pay | Roger:Pros pay a fee only when a job closes, or a flat monthly plan. No per-lead fees. | HomeAdvisor:Per lead, plus an annual membership that auto-renews. Pros pay for leads they don't win. |
| What you end up with | Roger:A booked time, confirmed in the app. | HomeAdvisor:Calls from the pros who bought the lead, then you pick one. |
| Fee to the homeowner | Roger:None. Card held at booking, charged after the job. | HomeAdvisor:Free to request. You pay the pro you hire. |
| On the record | Roger:Roger publishes how it picks the pro and logs every match. | HomeAdvisor:In 2023 the FTC finalized an order requiring HomeAdvisor to pay up to $7.2 million over how it marketed leads to pros. HomeAdvisor said the claims were unfounded. |
| Size | Roger:Newer and smaller. Bookable where a verified pro is live; many trades are coming soon in many areas. | HomeAdvisor:A large, established network across the US. |
The fair version
HomeAdvisor reaches many more pros than Roger today. Roger's difference is the model: no lead sold to a crowd, one pro booked, and the pro pays only for work that happens.
Sources (checked 11/11/2026)
Roger is not affiliated with HomeAdvisor. HomeAdvisor is a trademark of its owner. Other comparisons: Roger vs Angi, Roger vs Thumbtack.
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