Roger offers two ways to pay: a percentage of each job that closes (10% to 30% by trade and job size), or a flat monthly fee for unlimited matches in your category and area. Neither is better in the abstract. Which one wins depends on volume and ticket size, and the crossover is easy to calculate.
The break-even
Take the monthly fee for your band and divide it by the per-job fee on your average ticket (the fee table is on the contractor pricing page). That is how many completed jobs a month you need before the flat fee becomes the cheaper option.
Below that number, per-job is cheaper and carries no risk — a slow month costs you nothing. Above it, flat monthly is cheaper and gets cheaper with every additional job.
Which to start on
Per-job, almost always. Roger is early in most markets, and on the percentage option a market that is slow this month costs you nothing at all. There is no reason to pay a fixed fee for volume that has not been demonstrated to you yet.
Move to the flat fee when your own numbers say the crossover has been passed — not before, and not on anyone's forecast.
What neither option includes
- No charge for accepting a job
- No charge for messaging a homeowner
- No per-lead billing of any kind
- No annual contract; month-to-month, cancellable